How Is Marketing Going to Sell Your Home in a Hot Market?

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When the market is hot like it is in Portland right now, the marketing that’s done to get your home sold is extremely important. There’s a common misconception about marketing in a hot market where people think they can just get away with listing a home on the MLS or putting a sign out in the yard and buyers will come flocking. That’s not necessarily true.

Great marketing is the thing that gets your home sold quickest, and for the highest dollar amount. To have this type of marketing, you need to be able to get your home in front of as many people as possible. That’s the difference between being lucky and having a plan for success.

The real estate market has changed a lot over the years. It used to be just local, or regional. Now, real estate is local, regional, national, and international due to the rise of the internet, and the fact that 98% of home buyers begin their searches there. Portland has become not only a national, but international destination, and your marketing needs to reach out to those people all across the world.

Brand advertising and property marketing are both important, but there is a distinction. Powerful marketing is not just directed towards the property, it’s also advertising that directs to your property and the brand marketing itself. Brand marketing creates impressions with buyers and the more impressions you have, the more exposure you have, and the more buyers you have. That’s what we want.

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Portland has become an international destination.

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If you have any questions for us about this topic or anything else real estate-related, give us a call or send us an email. We’d love to hear from you!

What’s Happening with the Portland Real Estate Market?

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Want to buy a home? Search all homes for sale.

Today, we’re going to talk about the Portland metro real estate market after the first quarter of 2016.

The average price in our area is $360,000. Over the past few months we’ve seen an appreciation rate of 7%, which is extremely healthy. Those 10% and 15% appreciation rates are unsustainable in any market, so 7% is good news.

On the other hand, inventory is an issue for us right now. We have two months of inventory, which is not healthy at all. We need about 3 to 5 months of inventory at least for a more balanced market. What does this mean to you?

First of all, if you’re thinking of buying a home, make sure you get pre-approved right away. Know what you’re looking for, and know what areas you want to live in. Don’t get discouraged if you don’t get the first home you make an offer on. The property you are looking for will come up soon.
 

If you’re selling, you definitely have a good opportunity to sell. However, just because this is a seller’s market doesn’t mean you can go crazy and overprice your home. Your home still needs to be in great condition, you need to price it accurately, and you need a strategic marketing plan.

Finally, whether you’re buying or selling, work with a trusted real estate professional and a mortgage professional. There are many nuances in this market and you need a professional to keep track of everything that’s going on.

If you have any questions, give us a call or send us an email. We would be happy to help you!