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When the market is hot like it is in Portland right now, the marketing that’s done to get your home sold is extremely important. There’s a common misconception about marketing in a hot market where people think they can just get away with listing a home on the MLS or putting a sign out in the yard and buyers will come flocking. That’s not necessarily true.
Great marketing is the thing that gets your home sold quickest, and for the highest dollar amount. To have this type of marketing, you need to be able to get your home in front of as many people as possible. That’s the difference between being lucky and having a plan for success.
The real estate market has changed a lot over the years. It used to be just local, or regional. Now, real estate is local, regional, national, and international due to the rise of the internet, and the fact that 98% of home buyers begin their searches there. Portland has become not only a national, but international destination, and your marketing needs to reach out to those people all across the world.
Brand advertising and property marketing are both important, but there is a distinction. Powerful marketing is not just directed towards the property, it’s also advertising that directs to your property and the brand marketing itself. Brand marketing creates impressions with buyers and the more impressions you have, the more exposure you have, and the more buyers you have. That’s what we want.
If you have any questions for us about this topic or anything else real estate-related, give us a call or send us an email. We’d love to hear from you!
Great marketing is the thing that gets your home sold quickest, and for the highest dollar amount. To have this type of marketing, you need to be able to get your home in front of as many people as possible. That’s the difference between being lucky and having a plan for success.
The real estate market has changed a lot over the years. It used to be just local, or regional. Now, real estate is local, regional, national, and international due to the rise of the internet, and the fact that 98% of home buyers begin their searches there. Portland has become not only a national, but international destination, and your marketing needs to reach out to those people all across the world.
Brand advertising and property marketing are both important, but there is a distinction. Powerful marketing is not just directed towards the property, it’s also advertising that directs to your property and the brand marketing itself. Brand marketing creates impressions with buyers and the more impressions you have, the more exposure you have, and the more buyers you have. That’s what we want.
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Portland has become an international destination.
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If you have any questions for us about this topic or anything else real estate-related, give us a call or send us an email. We’d love to hear from you!
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